Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches

Bibliographic Details
Main Author: Falkenreck, Christine
Corporate Author: SpringerLink (Online service)
Format: Electronic Kit Book
Language:English
Published: Heidelberg Physica-Verlag Heidelberg 2010
Series:Contributions to Management Science
Subjects:
Economics
Marketing
Economics/Management Science
e-Commerce/e-business
Online Access:http://dx.doi.org/10.1007/978-3-7908-2357-8

Internet

http://dx.doi.org/10.1007/978-3-7908-2357-8

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