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| LEADER |
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10091978 |
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upatras |
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20210125162545.0 |
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110802s2010 eng |
| 020 |
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|a 9783540883494
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Fog, Klaus
|9 66586
|
| 245 |
1 |
0 |
|a Storytelling
|h [electronic resource]
|b Branding in Practice
|c by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
|
| 250 |
|
|
|a Second Edition
|
| 260 |
|
|
|a Berlin, Heidelberg
|b Springer-Verlag Berlin Heidelberg
|c 2010
|
| 300 |
|
|
|b v.: digital
|
| 650 |
|
4 |
|a Economics
|9 10632
|
| 650 |
|
4 |
|a Industrial management
|9 19409
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 650 |
|
4 |
|a Economics/Management Science
|9 64241
|
| 650 |
|
4 |
|a Διοίκηση επιχειρήσεων
|9 54
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 700 |
1 |
|
|a Budtz, Christian
|9 66587
|
| 700 |
1 |
|
|a Munch, Philip
|9 97028
|
| 700 |
1 |
|
|a Blanchette, Stephen
|9 97029
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|9 68735
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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|u http://dx.doi.org/10.1007/978-3-540-88349-4
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