Storytelling Branding in Practice

Storytelling Branding in Practice

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Bibliographic Details
Main Author: Fog, Klaus
Corporate Author: SpringerLink (Online service)
Other Authors: Budtz, Christian, Munch, Philip, Blanchette, Stephen
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
Edition:Second Edition
Subjects:
Economics
Industrial management
Marketing
Economics/Management Science
Διοίκηση επιχειρήσεων
Online Access:http://dx.doi.org/10.1007/978-3-540-88349-4

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