Storytelling Branding in Practice

• Main Author: Fog, Klaus
• Corporate Author: SpringerLink (Online service)
• Other Authors: Budtz, Christian, Munch, Philip, Blanchette, Stephen
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Edition: Second Edition
• Subjects: Economics; Industrial management; Marketing; Economics/Management Science; Διοίκηση επιχειρήσεων