Social Media Marketing Game Theory and the Emergence of Collaboration

• Main Author: Anderson, Eric
• Corporate Author: SpringerLink (Online service)
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Subjects: Economics; Economics, Mathematical; Marketing; Μέσα μαζικής ενημέρωσης; Economics/Management Science; Game Theory/Mathematical Methods; Μέσα μαζικής ενημέρωσης > Διαχείριση