The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios

Εμφάνιση άλλων εκδόσεων (1)

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Sandner, Philipp
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Θέματα:	Economics Marketing Economics/Management Science
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-8349-8393-0

Παρόμοια τεκμήρια

Neuromarketing Exploring the Brain of the Consumer
ανά: Zurawicki, Leon
Έκδοση: (2010)

User Generated Branding Integrating User Generated Content into Brand Management
ανά: Arnhold, Ulrike
Έκδοση: (2010)

New Online Retailing Innovation and Transformation
ανά: Heinemann, Gerrit
Έκδοση: (2010)

Marketing im Perspektivenwechsel Festschrift fΓΌr Udo Koppelmann
ανά: FrΓΆhlich-Glantschnig, Elisabeth
Έκδοση: (2005)

International Advertising and Communication Current Insights and Empirical Findings
ανά: Diehl, Sandra
Έκδοση: (2006)

Marketing Communication Policies
ανά: Busch, Rainer
Έκδοση: (2007)

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
ανά: Sandner, Philipp
Έκδοση: (2010)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation
ανά: Karamchedu, Raj
Έκδοση: (2005)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2005)

B2B Brand Management
ανά: Kotler, Philip
Έκδοση: (2006)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
ανά: Falkenreck, Christine
Έκδοση: (2010)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2010)

Ingredient Branding Making the Invisible Visible
ανά: Kotler, Philip
Έκδοση: (2010)

Strategic International Management Text and Cases
ανά: Morschett, Dirk
Έκδοση: (2010)

The Right Sensory Mix Targeting Consumer Product Development Scientifically
ανά: Derval, Diana
Έκδοση: (2010)

The Business Idea The Early Stages of Entrepreneurship
ανά: Hougaard, SΓΈren
Έκδοση: (2005)

A Twenty-First Century Guide to Aldersonian Marketing Thought
ανά: Wooliscroft, Ben
Έκδοση: (2006)

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
ανά: Doukidis, Georgios J.
Έκδοση: (2005)

Consumer Demand in the United States Prices, Income, and Consumption Behavior
ανά: Taylor, Lester D
Έκδοση: (2010)

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
ανά: Mourdoukoutas, Panos
Έκδοση: (2010)

Business Success in China
ανά: Hofer, Markus B.
Έκδοση: (2007)

Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA
ανά: Cahill, David L.
Έκδοση: (2007)

Growing Modular Mass Customization of Complex Products, Services and Software
ανά: KratochvΓl, Milan
Έκδοση: (2005)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
Έκδοση: (2006)

The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
ανά: Steinhardt, Gabriel
Έκδοση: (2010)

Mathematical Models of Distribution Channels
ανά: Ingene, Charles A.
Έκδοση: (2005)

Consumers, Policy and the Environment A Tribute to Folke Γlander
ανά: Grunert, Klaus G.
Έκδοση: (2005)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
Έκδοση: (2010)

The Anonymous Elect Market Research Through Online Access Panels
ανά: Postoaca, Andrei
Έκδοση: (2006)

Beat the Crisis: 33 Quick Solutions for Your Company
ανά: Simon, Hermann
Έκδοση: (2010)

Innovation and International Corporate Growth
ανά: Gerybadze, Alexander
Έκδοση: (2010)

Start-up A Practical Guide to Starting and Running a New Business
ανά: Harris, Tom
Έκδοση: (2006)

Social Media Marketing Game Theory and the Emergence of Collaboration
ανά: Anderson, Eric
Έκδοση: (2010)

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets
ανά: Steiner, Florian
Έκδοση: (2005)

The Communicating Company Towards an Alternative Theory of Corporate Communication
ανά: HΓΌbner, Hartmut
Έκδοση: (2007)

The Spread of Yield Management Practices The Need for Systematic Approaches
ανά: Sfodera, Fabiola
Έκδοση: (2006)

Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives
ανά: Cliquet, GΓ©rard
Έκδοση: (2007)

Multivariate Analysemethoden Eine anwendungsorientierte EinfΓΌhrung
ανά: Backhaus, Klaus
Έκδοση: (2006)

Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing
ανά: Wiehenbrauk, Daniela
Έκδοση: (2010)

Capacity Options for Revenue Management Theory and Applications in the Air Cargo Industry
ανά: Hellermann, Rolf
Έκδοση: (2006)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών