Neuromarketing Exploring the Brain of the Consumer

Neuromarketing Exploring the Brain of the Consumer

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Bibliographic Details
Main Author: Zurawicki, Leon
Corporate Author: SpringerLink (Online service)
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
Subjects:
Economics
Neurobiology
Marketing
Economics/Management Science
Online Access:http://dx.doi.org/10.1007/978-3-540-77829-5
Description
Physical Description:v.: digital
ISBN:9783540778295

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