Kotler, P., & Pfoertsch, W. (2010). Ingredient Branding: Making the Invisible Visible. Springer-Verlag Berlin Heidelberg.
Chicago Style (17th ed.) CitationKotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2010.
MLA (8th ed.) CitationKotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Springer-Verlag Berlin Heidelberg, 2010.
Warning: These citations may not always be 100% accurate.