Ingredient Branding Making the Invisible Visible

• Main Author: Kotler, Philip
• Corporate Author: SpringerLink (Online service)
• Other Authors: Pfoertsch, Waldemar
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Subjects: Economics; Industrial management; Marketing; Economics/Management Science; Διοίκηση επιχειρήσεων