The Right Sensory Mix Targeting Consumer Product Development Scientifically
| Main Author: | Derval, Diana |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic Kit Book |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer-Verlag Berlin Heidelberg
2010
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-642-12093-0 |
Similar Items
-
Storytelling Branding in Practice
by: Fog, Klaus
Published: (2010) -
Ingredient Branding Making the Invisible Visible
by: Kotler, Philip
Published: (2010) -
Strategic International Management Text and Cases
by: Morschett, Dirk
Published: (2010) -
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
by: Mourdoukoutas, Panos
Published: (2010) -
Retailing in the 21st Century Current and Future Trends
by: Krafft, Manfred
Published: (2010)