The Right Sensory Mix Targeting Consumer Product Development Scientifically

• Main Author: Derval, Diana
• Corporate Author: SpringerLink (Online service)
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Subjects: Economics; Industrial management; Marketing; Economics/Management Science; Διοίκηση επιχειρήσεων