Wisner, B. (1996). Applied marketing. Prentice Hall.
Chicago Style (17th ed.) CitationWisner, Bern. Applied Marketing. Upper Saddle River, NJ: Prentice Hall, 1996.
MLA (8th ed.) CitationWisner, Bern. Applied Marketing. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.