APA (7th ed.) Citation

Payne, A. (1998). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Payne, Adrian. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1998.

MLA (8th ed.) Citation

Payne, Adrian. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.