Παραπομπή σε μορφή APA (7η εκδ.)

Payne, A. (1998). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Payne, Adrian. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1998.

Παραπομπή σε μορφή MLA (8th εκδ.)

Payne, Adrian. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1998.