APA (7th ed.) Citation

Perrealt, W. D., & Mc Carthy, E. J. (1996). Basic marketing: A global - managerial approach (12th edition.). Irwin Books.

Chicago Style (17th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 12th edition. Chicago: Irwin Books, 1996.

MLA (8th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 12th edition. Irwin Books, 1996.