Basic marketing a global - managerial approach

• Main Author: Perrealt, William D.
• Other Authors: Mc Carthy, E. Jerome
• Format: Book
• Language: English
• Published: Chicago Irwin Books 1996
• Edition: 12th edition
• Subjects: Διοίκηση και οργάνωση
• Physical Description: var. pag. fig., phot. 26 cm
• ISBN: 0256206872