APA (7th ed.) Citation

Churchill, G. A. (1996). Basic marketing research (3rd edition.). The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 3rd edition. Fourt Worth,PA: The Dryden Press, 1996.

MLA (8th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 3rd edition. The Dryden Press, 1996.

Warning: These citations may not always be 100% accurate.