Basic marketing research

• Main Author: Churchill, Gilbert A.
• Format: Book
• Language: English
• Published: Fourt Worth,PA The Dryden Press 1996
• Edition: 3rd edition
• Subjects: Διοίκηση και οργάνωση
• Item Description: International edition
• Physical Description: xvii, 863 p. fig. 26 cm
• ISBN: 0030168872