APA (7th ed.) Citation

Mowen, J. C. (1995). Consumer behavior (4th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 4th edition. Englewood Cliffs: Prentice Hall, 1995.

MLA (8th ed.) Citation

Mowen, John C. Consumer Behavior. 4th edition. Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.