APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th edition.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th edition. Upper Saddle River: Prentice Hall International, 1997.

MLA (8th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th edition. Prentice Hall International, 1997.

Warning: These citations may not always be 100% accurate.