APA (7th ed.) Citation

Wells, W. D., & Prensky, D. (1996). Consumer behavior. John Wiley & Sons, Incorporated.

Chicago Style (17th ed.) Citation

Wells, Wiliam D., and David Prensky. Consumer Behavior. New York: John Wiley & Sons, Incorporated, 1996.

MLA (8th ed.) Citation

Wells, Wiliam D., and David Prensky. Consumer Behavior. John Wiley & Sons, Incorporated, 1996.

Warning: These citations may not always be 100% accurate.