Consumer behavior

• Main Author: Wells, Wiliam D.
• Other Authors: Prensky, David
• Format: Book
• Language: English
• Published: New York John Wiley & Sons, Incorporated 1996
• Subjects: Διοίκηση και οργάνωση; Καταναλωτική συμπεριφορά

Table of Contents:

• Includes glossary, footnotes, photo credits and index