APA (7th ed.) Citation

Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.

Chicago Style (17th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Englewood Cliffs: Prentice-Hall International, 1989.

MLA (8th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.

Warning: These citations may not always be 100% accurate.