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|a Howard, John A.
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|a Consumer behavior in marketing strategy
|c John A. Howard
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|a Englewood Cliffs
|b Prentice-Hall International
|c 1989
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|a xiii, 375 p.
|b fig., tab.
|c 24 cm
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|a Includes glossary and index
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| 650 |
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|a Διοίκηση και οργάνωση
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