APA (7th ed.) Citation

Bergeron, B. (2002). Essentials of CRM: A guide to customer relationship management. Wiley.

Chicago Style (17th ed.) Citation

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. New York: Wiley, 2002.

MLA (8th ed.) Citation

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. Wiley, 2002.

Warning: These citations may not always be 100% accurate.