Dictionary of marketing

• Main Author: Ivanovic, A.
• Other Authors: Collin, P.H
• Format: Book
• Language: English
• Published: Cambridge Peter Collin Publishing 1996
• Edition: 2nd edition
• Subjects: Μάρκετινγκ > Λεξικά
• Physical Description: 223 p. 20 cm
• ISBN: 0948549734