International marketing

• Main Author: Cateora, Philip R.
• Format: Book
• Language: English
• Published: Burr Ridge Irwin Books 1993
• Edition: 8th edition
• Subjects: Μάρκετινγκ εξαγωγών; Διεθνές εμπόριο
• Physical Description: xxiv, 776 p. fig., ill. 23 cm.
• ISBN: 025612874X