International marketing

• Main Author: Terpstra, Vern
• Other Authors: Sarathy, Ravi
• Format: Book
• Language: English
• Published: Fort Worth The Dryden Press 1994
• Edition: 6th edition
• Subjects: Διεθνές εμπόριο; Μάρκετινγκ
• Item Description: International edition
• Physical Description: xxiv, 726 p. fig., tab. 23 cm.
• ISBN: 0030970539