APA (7th ed.) Citation

Assael, H. (1993). Marketing: Principles and strategy (2nd edition.). The Dryden Press.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles and Strategy. 2nd edition. Fort Worth: The Dryden Press, 1993.

MLA (8th ed.) Citation

Assael, Henry. Marketing: Principles and Strategy. 2nd edition. The Dryden Press, 1993.

Warning: These citations may not always be 100% accurate.