APA (7th ed.) Citation

Dibb, S., Ferrell, O. C., Pride, W. M., & Simkin, L. (1994). Marketing: Concepts and strategies (2nd edition.). Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Dibb, Sally, O. C. Ferrell, William M. Pride, and Lyndon Simkin. Marketing: Concepts and Strategies. 2nd edition. Boston: Houghton Mifflin Company, 1994.

MLA (8th ed.) Citation

Dibb, Sally, et al. Marketing: Concepts and Strategies. 2nd edition. Houghton Mifflin Company, 1994.