Marketing concepts and strategies

• Main Author: Dibb, Sally, 1963-
• Other Authors: Ferrell, O. C., Pride, William M., 1942-, Simkin, Lyndon
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin Company 1994
• Edition: 2nd edition
• Subjects: Διοίκηση και οργάνωση