APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th edition.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th edition. New Jersey: Prentice Hall International, 1997.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th edition. Prentice Hall International, 1997.

Warning: These citations may not always be 100% accurate.