Marketing an introduction

• Main Author: Kotler, Philip
• Other Authors: Armstrong, Gary (Gary M.)
• Format: Book
• Language: English
• Published: New Jersey Prentice Hall International 1997
• Edition: 4th edition
• Subjects: Διοίκηση και οργάνωση
• Physical Description: xxix, 130 p. phot. 24 cm.
• ISBN: 0132631202