Παραπομπή σε μορφή APA (7η εκδ.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th edition.). Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th edition. Upper Saddle River, NJ: Prentice Hall, 1997.

Παραπομπή σε μορφή MLA (8th εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th edition. Prentice Hall, 1997.