Marketing management analysis, planning, implementation, and control

• Main Author: Kotler, Philip
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ Prentice Hall 1997
• Edition: 9th edition
• Series: The Prentice Hall international series in marketing
• Subjects: Μάνατζμεντ > Σχεδιασμός πωλήσεων; Διοίκηση και οργάνωση
• Physical Description: xl, var. pag. fig., tab. 25 cm
• ISBN: 0130980056