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|a Kotler, Philip
|9 2816
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| 245 |
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|a Marketing management
|b analysis, planning, implementation, and control
|c Philip Kotler
|
| 250 |
|
|
|a 9th edition
|
| 260 |
|
|
|a Upper Saddle River, NJ
|b Prentice Hall
|c 1997
|
| 300 |
|
|
|a xl, var. pag.
|b fig., tab.
|c 25 cm
|
| 490 |
0 |
|
|a The Prentice Hall international series in marketing
|
| 505 |
1 |
|
|a Includes author, company and subject index, appendix
|
| 650 |
|
4 |
|a Μάνατζμεντ
|x Σχεδιασμός πωλήσεων
|9 853
|
| 650 |
|
4 |
|a Διοίκηση και οργάνωση
|9 53
|
| 760 |
1 |
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|a Prentice-Hall series in marketing
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
|b ΒΣ1
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