Marketing management analysis, planning, implementation, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
1997
|
| Edition: | 9th edition |
| Series: | The Prentice Hall international series in marketing
|
| Subjects: |
ΒΚΠ - Πατρα: BSC
| Call Number: |
658.8 KOT |
|---|---|
| Copy 1 | Available |
