APA (7th ed.) Citation

Kinnear, T., & Taylor, J. (1996). Marketing research: An applied approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas, and James Taylor. Marketing Research: An Applied Approach. New York: McGraw-Hill, 1996.

MLA (8th ed.) Citation

Kinnear, Thomas, and James Taylor. Marketing Research: An Applied Approach. McGraw-Hill, 1996.