APA (7th ed.) Citation

Jefkins, F. W. (1993). Modern marketing (3rd edition.). Pitman Publishing.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Modern Marketing. 3rd edition. London: Pitman Publishing, 1993.

MLA (8th ed.) Citation

Jefkins, Frank William. Modern Marketing. 3rd edition. Pitman Publishing, 1993.

Warning: These citations may not always be 100% accurate.