APA (7th ed.) Citation

Bidault, F., Page, B., & Sherwood, P. (1989). Technology pricing: From principles to strategy. Macmillan.

Chicago Style (17th ed.) Citation

Bidault, Francis, Brian Page, and Peter Sherwood. Technology Pricing: From Principles to Strategy. Basingstoke: Macmillan, 1989.

MLA (8th ed.) Citation

Bidault, Francis, et al. Technology Pricing: From Principles to Strategy. Macmillan, 1989.