APA (7th ed.) Citation

Lovelock, C. H. (2001). Services marketing: People, technology, strategy (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Upper Saddle River, NJ: Prentice-Hall, 2001.

MLA (8th ed.) Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Prentice-Hall, 2001.