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| 100 |
1 |
|
|a Perreault, William D.
|9 19434
|e συγγραφέας.
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| 245 |
1 |
0 |
|a Basic marketing :
|b a global - managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
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| 250 |
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|a 13th ed.
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| 260 |
|
|
|a Boston :
|b Irwin/McGraw-Hill,
|c c1999.
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| 300 |
|
|
|a xxiv, 791, 31 σ. :
|b εικ. ;
|c 29 εκ. +
|e 1 οπτικό δίσκο (4 3/4 εκ.)
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| 490 |
1 |
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|a The Irwin/McGraw-Hill series in marketing
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| 504 |
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 743-786) και ευρετήριο.
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| 650 |
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4 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
|9 19435
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|e συγγραφέας.
|9 19436
|
| 830 |
|
0 |
|9 182962
|a The Irwin series in marketing
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| 942 |
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|2 ddc
|c BK15
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| 998 |
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|c ΜΙΧΟΣΤΑΥΡΟΥ
|d 2021-02
|
