APA (7th ed.) Citation

Blackwell, R. D., Blackwell, K. S., & Talarzyk, W. W. (1993). Contemporary cases in consumer behavior (4th ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Blackwell, Roger D., Kristina S. Blackwell, and W. Wayne Talarzyk. Contemporary Cases in Consumer Behavior. 4th ed. Fort Worth: The Dryden Press, 1993.

MLA (8th ed.) Citation

Blackwell, Roger D., et al. Contemporary Cases in Consumer Behavior. 4th ed. The Dryden Press, 1993.