APA (7th ed.) Citation

Mitchell, A. (2001). Right side up: Building brands in the age of the organized consumer. Harper Collins Business.

Chicago Style (17th ed.) Citation

Mitchell, Alan. Right Side Up: Building Brands in the Age of the Organized Consumer. London: Harper Collins Business, 2001.

MLA (8th ed.) Citation

Mitchell, Alan. Right Side Up: Building Brands in the Age of the Organized Consumer. Harper Collins Business, 2001.

Warning: These citations may not always be 100% accurate.