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| LEADER |
01030nam a2200241 i 4500 |
| 001 |
GR-AiPI-157245 |
| 003 |
GR-PaULI |
| 005 |
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| 008 |
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|a LISA
|b LISA
|c BSC
|d 2016-04-24
|l 0
|o 658.834 3 MIT
|p 026000323084
|r 2016-04-24 00:00:00
|v 2016.00
|w 2016-04-24
|y BK15
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| 999 |
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|c 9007
|d 9007
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|a GR-PaULI
|b gre
|c GR-PaULI
|d GR-ΑiPI
|e AACR2
|
| 082 |
0 |
4 |
|a 658.834 3
|2 23
|
| 100 |
1 |
|
|a Mitchell, Alan
|d 1954-
|e συγγραφέας.
|9 19442
|
| 245 |
1 |
0 |
|a Right side up :
|b building brands in the age of the organized consumer /
|c Alan Mitchell.
|
| 260 |
|
|
|a London :
|b Harper Collins Business,
|c c2001.
|
| 300 |
|
|
|a 340 σ. ;
|c 25 εκ.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφία και ευρετήριο.
|
| 650 |
|
4 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
|9 19435
|
| 942 |
|
|
|2 ddc
|c BK15
|
| 998 |
|
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|c ΛΟΤΣΑΡΗ
|d 2020-11
|
| 998 |
|
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|d ΚΟΚΟΤΟΥ
|b 2021-02
|
