Reynolds, T. J., & Olson, J. C. (2001). Understanding consumer decision making: The means-end approach to marketing and advertising strategy. L. Erlbaum.
Παραπομπή σε μορφή Chicago (17η εκδ.)Reynolds, Thomas J., και Jerry C. Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. Mahwah, N.J.: L. Erlbaum, 2001.
Παραπομπή σε μορφή MLA (8th εκδ.)Reynolds, Thomas J., και Jerry C. Olson. Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. L. Erlbaum, 2001.
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