APA (7th ed.) Citation

Kapferer, J. (2004). The new strategic brand management: Creating and sustaining brand equity long term. Kogan page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan page, 2004.

MLA (8th ed.) Citation

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan page, 2004.

Warning: These citations may not always be 100% accurate.