APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (2006). Services marketing: Concepts, strategies and cases (3rd ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies and Cases. 3rd ed. Mason, OH: Thomson/South-Western, 2006.

MLA (8th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies and Cases. 3rd ed. Thomson/South-Western, 2006.