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|9 2816
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|a Marketing management /
|c Philip Kotler, Kevin Keller.
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|a 12th ed.
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|a Upper Saddle River, NJ :
|b Pearson Prentice Hall,
|c c2006.
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|a xxxix, 729, [45] σ. :
|b έγχρ. εικ. ;
|c 28 εκ.
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|6 Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
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|d 1956-
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|b ΜΙΧΟΣΤΑΥΡΟΥ
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