Services marketing : people, technology, strategy,

• Main Author: Lovelock, Christopher H., 1940-2008 (συγγραφέας.)
• Other Authors: Wirtz, Jochen, 1950- (συγγραφέας.)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. : Pearson / Prentice Hall, c2007.
• Edition: 6th ed.
• Subjects: Μάρκετινγκ